IDENTITY: GUGGENHEIM ARCHITECTURE + DESIGN STUDIO

When we set out to re-brand our own studio, we knew we wanted to create an accessible, concise, and minimalist identity package better reflective of the work we are putting out into the world.  Known for our concise editing abilities and keen eye for balance,  we gave ourselves the challenging yet rewarding task of designing our logo, supporting graphic tools, website, and all printed collateral.  Considerations:  how to encompass a studio's work into one simple graphic?  How to stand apart from "those other Guggenheims"?  Who do we want to attract?

Nearly a year in the making, we launched our new identity on Friday, February 16th, 2015.